If you’re walking by a King Capital Commercial Real Estate listing and want to know more, now you can receive property information with the snap of a smartphone camera.
King Capital added QR codes, which you may see as a substitute for physical menus at restaurants, to some of its listing posters on its properties scattered across Albuquerque. An interested party in the space can immediately get information on the intersection, vehicles per day, lease rates and more. If the result piqueone’s interest, they can quickly make an appointment with a listing broker.
Clayton King, the founder of King Capital, said the firm has had this place for the past four months and has seen positive feedback. The contactless approach, he said, is less of a Covid-19 measure than it is a trend of people in the industry wanting instant information at their fingertips.
“People want information instantaneously and they don’t always want to talk to an individual to get that information,” King said. “The world is evolving and commercial real estate, historically, has been very archaic on adapting to the evolving tech world. … We have a lot of shopping centers throughout the city now. People seem to be using it quite often as an alternative to calling on the phone.
“They can still call, email, text, but this is just another option for them if they want.”
The QR code initiative is part of the firm’s vision to get information quickly in front of viewers that were created by Jenn Allen, the firm’s operations manager. That goes hand-and-hand with a push to be more active on social media mediums like Instagram and LinkedIn, overseen by Remsa Troy, King Capital’s director of digital marketing.
“It just speeds up the process. Just like how we’ve restaurants transition their menus to QR codes, why can’t we do that in commercial real estate,” Troy said.
The restaurant movement and expansions contribute to the industry’s sales and employment, which accounted for an estimated $4 billion in sales in 2018. The restaurant industry accounted for 11% of the state’s employment in 2019 or roughly 96,400 jobs.